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Mobile marketing is a multi-channel , digital marketing strategy aimed at reaching target audience on its smartphones, tablets and / or other mobile devices through websites, email, SMS, social media, and apps. In 2016, it became compulsory, and mobile surpassed the desktop as the primary device used to access websites. This did not come as a surprise surprise because, by 2015, Google reported that more searches were conducted on mobile than any other device category. Blocking the way to connect with mobile brands Anything that can be done on a desktop computer is now available on mobile devices. By opening the email to go to your website to read your content, it's all accessible through a small mobile screen. Consider these statistics: - Mobile now accounts for approximately 70% of digital media time [Source: comScore] - Search up to 60% comes from mobile devices (Source: Hitwise) - U.S. Consumers spend 87 hours / month browsing on a smartphone (Source

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