Mobile Marketing is a Multi-Channel - Atomic Cellular
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching target audience on its smartphones, tablets and / or other mobile devices through websites, email, SMS, social media, and apps.
In 2016, it became compulsory, and mobile surpassed the desktop as the primary device used to access websites. This did not come as a surprise surprise because, by 2015, Google reported that more searches were conducted on mobile than any other device category.
Blocking the way to connect with mobile brands Anything that can be done on a desktop computer is now available on mobile devices. By opening the email to go to your website to read your content, it's all accessible through a small mobile screen.
Consider these statistics:
- Mobile now accounts for approximately 70% of digital media time [Source: comScore]
- Search up to 60% comes from mobile devices (Source: Hitwise)
- U.S. Consumers spend 87 hours / month browsing on a smartphone (Source: Smart Insights)
- 53% of US consumers use their smartphones to access the search engine at least once a day (source: Google and Mobile Marketing Association survey)
What do top marketers think about mobile? Survey from Salesforce, V12 DETA and Adstra:
- 68% of companies have integrated mobile marketing in their overall strategy
- 79% marketers believe that mobile is essential for their business
- 77% of marketers say that generate returns on mobile investment
- 71% of marketers believe mobile marketing is important for their business
- The two most popular ways to optimize for mobile companies (1) are using a simple template that works for all devices (52%) and (2) Mobile reactive email templates (39%)
I think we have to pay attention!
... and if we are not mobile friendly?
- Google says that 61% of users are not likely to return to those mobile sites, which they were having trouble with, and went to the 40% rival site. (Mikekins and Company)
- 57% of consumers say they will not recommend businesses with poor mobile site design. (Source: SocPub)
Here's what to keep in mind for optimizing mobile:
Your company's website or blog should be "responsive": If you use WordPress, WIX, SquareSpace, Weblie or Shopping, make sure the template or theme device gives a "feedback" on the screen size: desktop, tablet or mobile .
Even so, while the responsive design has been around for a while and is quite well established, most of the sites fall on the utility. That is, most sites are still made for desktop and then dialed back for mobile. The Form-Phil, which was slightly upset on the desktop, is a complete pig on the mobile. Even if it is liable.
TIP: First create your pages with mobile in mobile. Examination on Mobile Then the desktop
Avoid Flash or Java: Apple products do not support flash and have announced that there is no intention to do this in the future. Many phones do not support Java, and if they do, then java can also be used as a big drag at load time.
Customize your images for mobile devices: Do not use images of large files that will cause your page to be loaded slow or the visitor will skip for another site! You can use WP Smush to locate and compress large image files on your site.
Google Analytics: Make sure Google Analytics code is installed on your website so that you can view mobile activity. You will be amazed.
Writing for mobile devices:
Website
Phone screens are small. Write in a way that is easily readable
- Use bullet points
- Write small, pseudo headlines
- Keep paragraph brief
- Use explicit text size
E-mail
- Short email subject line
- Use mobile responsive email design template
- Title Analyzer is a great tool to preview subject lines
Test your mobile site with Google
If your pages are not optimized for a smartphone, they will not rank in mobile search. With more than half the Google questions coming from mobile devices, this is not something you can keep in 2017. Focus on mobile will continue with Google's commitment to switching to mobile-first indexing.
Google has three great tools to test your website:
- Test your mobile speed: If loading is slow, then most sites lose half of the visitors.
- Analyze website performance with PageSpid Insights so that you can identify ways to make your site faster and more mobile-friendly.
- Is your website mobile-friendly: Check that a visitor can use your page on a mobile device as easily as possible.
Mobile Marketing with SMS (Short Message Service)
SMS or short message service is undoubtedly an excellent strategy for those businesses who want to connect with more customers.
If sales increase and improve communication with customers this year is on your list, however
Buy Mobile Online:-->
Comments
Post a Comment